The increasingly points you earn the increasingly IRL yellow you get.
Kentucky Fried Yellow (KFC), the popular American fast supplies chain, has launched a VR game in Hong Kong, China that transported players to a KFC-inspired world where they could earn real-world fried yellow by completing virtual objectives.
The “Bucketverse VR” wits immersed players in a delicious-looking world inspired by modern-day Hong Kong in which they were tasked with collecting virtual fried chicken. The increasingly digital poultry they collected, the increasingly real-world yellow they earned. According to the company, players had the potential to wall a $60 KFC mazuma voucher as a gift.
“We want to invite Hong Kongers into flipside dimension to take a unenduring unravel from hectic municipality life and embrace a world of creativity and fun,” said Ms. Janet Lau, the marketing director for KFC Hong Kong. “Everyone deserves a Krispy Break, and through this campaign, we hope to show how the KFC trademark is here to provide exactly that.”
“The game is designed to be fun-filled and slightly haunting – much like KFC’s succulent fried chicken,” widow Amy Cheng, creative director at Edelman. “It’s unconfined when a trademark urgently asks for innovative ideas outside of traditional communications, and the Bucketverse is a sit-in of this… Our partnership with KFC keeps welcoming variegated ideas and we hope this new form of Finger Lickin’ Goodness amplifies their trademark promise to increasingly fried yellow lovers virtually the city.”
The KFC “Bucketverse VR” wits was misogynist at Hysan Place, Causeway Bay, in Hong Kong, China for a limited time. For increasingly information well-nigh KFC’s past immersive offerings visit here.
Feature Image Credit: KFC
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